Apr 11, 2021Liked by Carlos Perez

Another great article Carlos. Achieving critical outcomes is often managing the appropriate balance between your external and internal focus. I have often found that organizations spend far too much time 'focused' internally rather than where the action and outcomes are dictated, which is 'externally'. I have often said when the working environment becomes laborious, discouraging or frustrating, its time to go and speak to your customers and prospects....they always put 'gas' in your tank because they remind me of where your core focus should be and what your mission is really all about. AND where the day is ultimately won.

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Thank you Craig! 100% agreed. To find a meaningful connection with those customers is to understand the environment they operate in. When you find that common ground you can authentically relate to their experiences which can be translated in understanding the problems you are helping them solve.

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